Hi there 👋

My name is John.

I am a maker, learner, and former Product Manager.

Building a successful product is hard. By default, the world is too busy to care about your idea. It is sad to see teams wasting months chasing after ideas based on false assumptions that could have been prevented.

Life is too short to build products no one cares about.

I have worked with many companies, big and small, on validating and building their product ideas. Along the way, I have learned many lessons the hard way.

As a founder, creative person, or a high-functioning product team, naturally you have more ideas than you will ever have time to build.

Let us help you vet them, so you can focusing on the most promising ideas.

Let's do this.